Build What Sells. Not What Sounds Good.
The strategy layer of your revenue engine. Most startups build first and figure out revenue later. We flip that: product roadmap, pricing, and go-to-market, all designed around how you make money.
The problem with building without a CPO.
You built the product. It works. Users like it. But revenue is flat because nobody aligned the roadmap to what the market will pay for.
The features you shipped don't map to pricing tiers. Your engineers are building what's interesting, not what closes deals. Your go-to-market is "launch and hope." And you can't afford a full-time CPO at $200K+/year.
You don't need a full-time hire. You need someone who's done this before, for a fraction of the cost, focused entirely on one thing: revenue.
What you get.
Revenue-Aligned Roadmap
Every feature mapped to a revenue milestone. No vanity features. Ship what moves the needle.
Pricing & Packaging
Tier structure, anchor pricing, upgrade triggers. Designed to maximize LTV from day one.
Go-to-Market Execution
Launch plan with channels, messaging, and conversion targets. Not a deck - an execution plan.
Technical Requirements
PRDs that engineers won't misinterpret. Acceptance criteria, edge cases, and scope boundaries.
Advisory Board Reviews
9-specialist review on every major decision: vision, design, engineering, finance, growth, user, legal, PM, and devil's advocate.
Phase Checkpoints
Kickoff, Pre-Design, Pre-Dev, Pre-Launch, Post-Launch (30 days). No phase starts without alignment.
How it works.
Free Audit
30-minute call. We review your product, pricing, and pipeline. You get a concrete assessment of your biggest revenue gap.
Discovery Sprint
Deep dive into your market, users, and unit economics. Competitive analysis. We identify the revenue opportunity.
Build the Plan
Roadmap, pricing tiers, GTM strategy, and PRDs. Reviewed by advisory board. Ready for engineering.
Execute & Measure
Weekly check-ins. Biweekly deliverables. Monthly revenue review. Adjust based on real market data.
This is for you if:
Engagement models.
Every engagement is scoped to your stage. No long-term lock-ins. Pay for what you need.
Product Audit
Deep assessment of your product, pricing, and go-to-market. Actionable report with prioritized recommendations.
- Product & market analysis
- Pricing review
- Competitive landscape
- Prioritized action plan
- 1-hour review call
Fractional CPO
Ongoing product leadership. Roadmap ownership, sprint planning, engineering alignment, and revenue tracking.
- Everything in Product Audit
- Weekly strategy sessions
- PRDs and technical specs
- Advisory board reviews
- Phase checkpoint gates
- Direct Slack/WhatsApp access
Launch Sprint
Focused engagement for a specific launch. Pricing, GTM, landing page strategy, and launch execution in 4-6 weeks.
- Pricing & packaging design
- Go-to-market plan
- Landing page requirements
- Launch sequence
- 30-day post-launch review
Stop building blind. Start building for revenue.
30-minute call. No pitch. We audit your product and tell you where the revenue is hiding.